Our story
WZ
The Weili Zheng brand dissolves all boundaries and embraces all forms of diversity: it revolutionizes the vision of distinctions and celebrates the harmony of influences. Its cosmopolitan essence forms the pillars of its style: it stems from the heritage of its founder and develops through the experience of the team, which enriches the design of content with its melting pot of geographical and creative identities.
The inspiration to explore different worlds defines the fashion offering and shapes the character of the collections. Cultural and geographical references melt away: influences blend together in an intriguing harmony. In the background is the authentic China of the roots: the oriental heritage weaves a subtle narrative thread composed of memories of traditional patterns, fabrics, and images, drawn from the study of authentic vintage pieces and revisited in contemporary garments.
Evocative details of uniforms, such as the Tai Chi shirt and the communist work suit; the symbolic charm of the dragon and the colors belonging to the great dynasties; vintage fabrics and embroidery such as the noble brocades of theatrical costumes. The kimono is the signature garment: the front retains the refinement of the original, while the back reveals the street appeal of the bomber jacket. Overall, it is a cultural clash and a sartorial twist. Aesthetic rules are broken: styles are mixed and inspirations are blended with surprising consistency. Maximalism guides the research: an eclectic triumph of varied details assembled in harmonious and unexpected mix & match combinations. Imagery that is distant in itself blends lightly and harmonizes into a new whole: stripes go well with flowers, prints and patterns create a compelling kaleidoscope; fine brocades are combined with persuasive silk and technical nylon to create curious material textures; oriental models dialogue with elements in vogue in the Western 70s; colors ignite a chromatic explosion in a hymn to dressing in bright hues.
The connotations of gender, age, and physicality fade away: garments and collections have a universal soul. Silhouettes transcend ideal definitions of femininity or masculinity and assert themselves as genderless: lines are geometric shapes and accompanying forms, styling combines fluid fabrics with garments that have a rigorous fit; the classic white shirt rejects gender affiliation and gains independence. Symmetrical and oversized volumes suit any body type and cater to every taste: this applies to everything, from T-shirts with wide shoulders, sweatshirts, jackets, and coats to trench coats that look sophisticated with a little dress and casual over urban-style garments.
Conventional usage disappears: effortless versatility wins out, emphasizing personal attitude. The talent of the initial study is revealed in the simplicity of the final look: garments created with importance in terms of shape, materials, and inspiration break free from the limitations of occasion thanks to the virtue of comfort. Clothes and accessories are versatile, mixable, designed to play with styling, suitable to be welcomed and experienced in any situation: like the shirt dress, an elegant long dress that transforms into a cool duster coat with jeans and flat shoes.
It is personal attitude that makes an outfit always perfect, never worn in the same way: like sequined trousers, which sparkle at a social evening event but can easily be paired with a sweater for breakfast in the city. The creations are timeless: clothes and accessories transcend the seasons, they are evergreen because they are designed to remain beautiful, ready to be worn again and reinterpreted. The style is distinctive and recognizable: every single garment contributes to the telling of a story, every new collection is designed to continue the narrative.
