Cookie Policy and other tracking tools

Data Controller

The Data Controller for personal data collected through the site is:

Cookies are small text files that visited websites send to and store on the user's device, which can then be read during subsequent visits.

Cookies can be used, for example, to keep a session active, store the contents of a shopping cart, remember certain preferences, ensure site security, perform statistical analyses, or, subject to consent where required, measure advertising campaigns and personalize marketing activities.

Similar functions can be performed by other technologies, such as pixels, tags, SDKs, local storage, and other identifiers. In this policy, unless otherwise stated, the term "cookie" also includes similar storage or tracking technologies.

Strictly necessary cookies

These are necessary to enable the operation of the site and the provision of services requested by the user. They may be used, for example, to:

manage the shopping cart and save its contents;
allow access to the customer account;
manage the checkout process and orders;
store necessary settings regarding country, language, or currency;
ensure security, authentication, and fraud prevention;
store user privacy and consent preferences.

For these tools, prior user consent is not required when they are strictly necessary for providing the service.

Preference and functional cookies

These allow the site to remember certain choices made by the user and provide additional features or more personalized browsing. When these tools are not strictly necessary, they are used according to the user's expressed preferences.

Analytics cookies

These may be used to understand how users interact with the site, measure visits, page views, traffic sources, performance, and feature usage.

Analytics tools are managed in compliance with applicable law. When conditions that allow them to be assimilated into technical cookies are not met, they are activated only after the user's consent has been obtained.

Marketing and profiling cookies

These may be used to measure the effectiveness of advertising campaigns, attribute conversions, create audience segments, personalize advertising content, and conduct remarketing activities.

These tools, when they require consent under applicable law, are not activated before the user has expressed their choice.

The site is built using the Shopify ecommerce platform. Shopify may use cookies and similar technologies necessary for the store's operation and, depending on the store's settings and user preferences, tools intended for analytics and marketing.

The main cookies that may be used on Shopify storefronts include the following:

Cookie	Category / function	Approximate duration
_shopify_essential	Necessary. Contains essential information for the store to function correctly, including session, checkout, and security information.	1 year
_shopify_test	Necessary. Verifies the ability to use cookies on the device.	1 minute
_tracking_consent	Necessary for managing user privacy preferences in areas where consent rules are configured.	1 year
cart	Necessary. Contains information regarding the user's shopping cart.	2 weeks
cart_currency	Necessary. Allows initializing a new cart using the currency used in the previous checkout.	2 weeks
discount_code	Stores any discount code received through a URL parameter to be used in the next checkout.	Session
localization	Necessary for cart localization in relation to the selected country.	1 year
shopify_pay	Allows access to Shop Pay when the user returns to the same store's checkout.	1 year
_landing_page	Analytics. Allows detecting the user's entry page when coming from another site.	2 weeks
_orig_referrer	Analytics. Allows detecting the origin of visits.	2 weeks
_shopify_analytics	Contains analytics data related to Shopify surfaces such as storefronts or checkout.	1 year
_shopify_s	Analytics. Allows identifying a specific combination of browser session and store.	30 minutes
_shopify_y	Used for Shopify's analytics features.	1 year
_shopify_marketing	Marketing. May contain data used for marketing purposes on Shopify surfaces.	1 year

This list may vary over time depending on the Shopify features used, store configuration, and updates made to the platform.

For the updated list and further information on the technologies used by the platform, you can consult Shopify's cookie policy.

Depending on the services actually activated on the site, technologies provided by third parties may be used for technical features, statistical analysis, content integration, and advertising activities.

The activation of non-essential tools is subject to the user's consent when required by applicable law.

Provider / service	Possible purpose	Information
Shopify	Ecommerce platform, security, checkout, analytics, and store-related features.	Shopify Privacy Policy
Google	If activated: statistical analysis, conversion measurement, advertising services, and Google features.	Google Privacy Policy
Meta	If activated: conversion measurement, advertising, creation of audience segments, and remarketing.	Meta Privacy Policy

The actual presence of individual tools may depend on the features, applications, and campaigns active on the site at any given time.

Legal basis and consent

Cookies and other strictly necessary tools are used to the extent necessary to allow browsing and to provide the features and services requested by the user.

For non-essential cookies and tracking tools, where required by applicable law, processing is carried out based on the user's consent.

Upon first accessing the site, the user can use the dedicated banner to accept, refuse, or manage categories of non-essential cookies. Closing the banner without giving consent maintains the settings that do not allow the use of non-essential tools, except for any tools that can be used without consent under the law.

Any consent previously given can be modified or revoked at any time through the privacy preference management command available on the site.

Cookies can be session cookies, which are deleted at the end of the browsing session, or persistent cookies, which remain stored on the device for a set period.

The duration varies depending on the individual cookie, its purpose, and the party providing it. For the main Shopify cookies, the durations indicated by the provider are reported above. For third-party tools, different periods may apply, as described in their respective policies.

In addition to the preference management system available on the site, the user can configure their browser to block, limit, or delete cookies.

Disabling strictly necessary cookies may prevent or compromise some essential store features, such as the cart, authentication, or checkout.

Instructions regarding cookie management are available on the websites of the main browsers:

Deleting cookies from the browser may also result in the deletion of previously stored consent preferences.

Personal data processing and Privacy Policy

The use of some cookies and tracking tools may involve the processing of personal data, such as online identifiers, device information, browsing data, and information on interactions with the site.

For more information on how Think Tank S.R.L. processes personal data, the purposes and legal bases for processing, recipients, any data transfers, and the rights of the data subject, please consult the Privacy Policy.

Contact

For information regarding this Cookie Policy or the processing of personal data, you can contact the Controller:

This Cookie Policy may be updated to reflect regulatory or technical changes, or changes related to the services used on the site. The date of the last update is indicated at the beginning of the page.